Page builders ship demos fast and make redesigns expensive. The debt shows up when you want headless, a design system, or a performance budget.
A healthier WordPress foundation:
- Content models first — CPTs and fields that describe the business, not arbitrary layouts.
- Gutenberg blocks you own — a small set of custom blocks that match your design system, not a kitchen-sink library.
- Themes as presentation, not a CMS — PHP templates or a future Next.js app can both consume the same content shape.
- Documented handoff — so in-house developers can extend blocks without reverse-engineering a builder export.
That path makes a later headless cutover a migration—not a rewrite. See WordPress development.
