Insights

From the coder’s desk

WordPress foundations, headless migrations, GraphQL contracts, React Native, and shipping without the multi-vendor tax.

WordPressHeadless CMSNext.jsReact NativeGraphQLPerformance

Latest

PracticeJuly 28, 20263 min read

Fractional fullstack vs hiring an agency (or a full-time hire)

~41%of the web already on WordPress

When embedded senior coverage beats a multi-vendor stack—and when you still want a bigger team.

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Performance3 min read

Core Web Vitals on a headless WordPress + Next.js stack

+8%retail conversions for 0.1s faster mobile

LCP, INP, and CLS are product metrics. Here is what actually moves them when WordPress is the CMS.

Headless CMS3 min read

Headless CMS: when WordPress still beats a specialized CMS

~41%of all websites on WordPress

Contentful, Sanity, and friends are excellent—but many teams already live in WordPress. Here is how to choose.

React3 min read

React component systems for marketing sites that still change weekly

+8%conversion lift linked to faster loads

How to keep a Next.js frontend flexible for campaigns without turning every page into a one-off.

WordPress3 min read

WordPress without page-builder lock-in

~41%of websites on WordPress

Gutenberg, custom blocks, and clean PHP themes keep editors productive without trapping your next redesign.

Next.js3 min read

Choosing Next.js rendering for WordPress content

+8%conversions tied to faster mobile loads

SSG, ISR, and SSR are tools—not religion. Match them to how often editors publish and how fresh pages must be.

React Native3 min read

React Native with a WordPress GraphQL API

<6%of smartphone time is in browsers

When mobile should share your headless WordPress content—and when it should stay a separate product.

GraphQL3 min read

WPGraphQL contracts that last longer than the first sprint

~41%of sites already on WordPress

Name types deliberately, version carefully, and treat the schema like an API product—not a dump of every meta key.

WordPress3 min read

When you should not go headless (yet)

~41%of the web on WordPress

Headless WordPress is a tool, not a badge. Here is when a strong classic theme still wins.

Migration3 min read

A practical checklist for headless WordPress → Next.js migrations

+8%retail conversions for 0.1s faster mobile load

What to inventory before you uncouple the theme: content models, URLs, plugins, preview, and the GraphQL contract.

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Fractional fullstack for WordPress, headless Next.js + GraphQL, and React Native—scoped to what you need.

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